Inclusive Marketing Services

Research Consulting (Primary & Secondary)

·      Custom (baseline) qualitative and quantitative research

·      Competitive communication audits

·      Brand communication audits

·      Category and cultural trend analysis

·      Market landscape analysis

·      Contextual message landscape

·      Customer/decision journey research and analysis

·      Social media listening and analysis

·      Data/analytics interpretation

Brand Development & Identity

•      Stakeholder interviews

•      Market segmentation and target/audience identification

•      Brand planning and development

•      Brand persona, personality, brand voice and messaging hierarchy

•      Brand differentiation and positioning 

•      Brand architecture and naming nomenclature strategy

•      Storytelling and brand narrative development

•      Brand design: look and feel, logo, brand ID, color/type, imagery and style guide