We believe marketplace inclusivity is essential to brand relevance and growth. 

A bit about us…

We know from experience that brands that neglect to understand and address the unique needs, preferences, and cultural nuances of distinct consumer groups often experience brand disconnect. This typically results in reduced engagement, loyalty — and business.

At dígame, we utilize a proprietary active-listening method to unearth insights, often-hidden information, mitigate misinterpretations, and strengthen our client’s decision-making capabilities so their brands can build trust, establish meaningful long-lasting connections, and grow their bottom line.

Our Founder and Lead Strategist:

Lilia Arroyo Flores is a leading Latina strategist who has worked on global brands including P&G, Walmart, Pfizer, Comcast and Ann & Robert H. Lurie Children’s Hospital. Previously she’s held the role of Chief Strategy Officer at Havas Chicago, EVP | Head of Planning & Consumer Insights at Edelman and lead strategist at Leo Burnett. She’s helped create award-winning work for Kellogg’s, MARS, P&G and Coca-Cola.

Lilia also serves on the national board of directors for The Hispanic Alliance for Career Enhancement (HACE) and Impact for Equity.

In Spanish, dígame (pronounced: dee-gah-me) means talk to me.
It’s an invitation to pull up a chair.
Let’s have a conversation.—

  • "Lilia and I collaborated on numerous P&G assignments during her time at Leo Burnett and Arc. The most memorable was the evolution of the Pantene Weather program, which significantly boosted sales for Pantene and the entire haircare category at Walgreens. The work won multiple Effie Awards."

    Chad Ingram, Executive Creative Director
    FCB Chicago 

  • "While at Leo Burnett/Arc, Lilia and I partnered together to grow a small piece of Walmart business. We successfully grew it into a financially substantial, highly respected, dynamic account, bringing a fresh and valued perspective to Walmart, and monetizing a new practice for Leo Burnett/Arc. Lilia's insight, strategy and leadership was a key driver of our success."

    Richard Roche, Founder & Principal
    Sound Board Marketing Consultancy

  • "We're a multinational B2B company that realized the need to shift from a U.S.-centric to a global marketing approach. dígame was brought in to guide our audience strategy. They conducted a comprehensive global study, revealing crucial insights about our target audiences in four key markets. Using this intelligence, we crafted a successful global strategy that balances consistency and local cultural sensitivity. These insights are pivotal to our international success."

    John Anderson, Global VP of Sales and Marketing
    AMETEK